Startups don’t need to go viral to win customers

Gamma's CEO Grant Lee emphasized the importance of strategic influencer marketing, noting that simply using influencers without understanding their target audience can be ineffective. Elia Wallen, CEO of Engine, highlighted traditional sales tactics like phone calls and in-person events as effective alternatives to social media. Google Ventures' Crystal Huang advised focusing on customer usage data to identify potential evangelists and build a loyal customer base.